Tech
September 21, 2022

Introducing our two new real time features
that will change publishers' lives.

https://corporate.viously.com/blog/nos-deux-nouvelles-fonctionnalites-en-temps-reel

We are creating the ultimate dashboard to allow publishers to drive their video strategy, with a lot of granularity, in real time, and thus optimize (positively) their revenues.

Two new major real time features are now deployed on our publisher partners' dashboards. 

But First, Why "Real Time" Is Crucial?

The average number of unique pages on a site with 2 million unique visitors per month is over 170,000.Naturally, no publisher can manage each data point, for each user at all times.  

So, technology takes all its sense. And real time technologies even more. Knowing what is happening on your site at a given moment allows you to react quickly to avoid loss of turnover. But above all, to create incremental revenues.

An enormous tech challenge realized by the Viously team.

5 developers worked for 9 months on the Dashboard project in general and the real time features in particular.

First of all, we have developed an SDK that analyzes with great precision various parameters allowing our partners to maximize the monetization performance of their players. This allows us to highlight the problems and advantages of certain player configurations of our partners:

  • First, thanks to the criteria defined by our experts, 
  • but also according to new market standards such as Core Web Vitals or brand safety.

Thereafter, we deployed dozens of data servers to sort and access the massive amount of anonymized events collected (1 billion a day) to analyze player performance. This data is directly accessible to our partners via the Viously API that meets API Platform standards.

In addition, as the duration of a web page audience is added very short, we also offer a certain amount of real-time data in order to provide our partners with a way to act as quickly as possible on their audience to maximize their revenues.

Two major functionalities to help publishers manage their video strategy in real time: 

1/ How Viously help you know which pages are missing video players ?

All publishers know that painful feeling when they realize that there is no video player on an article that is getting a lot of views. By the time they realize it, they can still add the player, but the peak audience has passed and so has the potential revenue.

Just think of the horror of a page achieving 500k visits and the team missed adding the player. At an RPM of E3 that's 1500 euros of revenue lost! 

With our new real time feature, publishers know which pages don't have a player, and the audience for those pages. This allows them to react quickly and optimize performance. 

2/ How Viously help you understand which of your pages are not brand safe.

An unfortunate combination of words in an article can classify a page as not brand safe therefore negatively impacting its global (display, video, native) advertising performance.  

Here, the same logic applies. Publishers cannot monitor all their pages all the time. In fact, it's even often difficult to know what the criteria are for classifying a page as brand safe, or not brand safe.  

Our feature takes care of all that. It indicates which pages are not brand safe and highlights what makes them not brand safe. And, as you can see, in real time. Publishers then only have to make the changes and the page becomes brand safe for visitors, and advertising campaigns.

We are very proud that these two new features will allow us to go even further for publishers and brands. We are working on lots more new features. We'll be sure to tell you about them in the coming months.

Article written by Alexis Bollaert

https://corporate.viously.com/blog/nos-deux-nouvelles-fonctionnalites-en-temps-reel

Summary of the article

Agencies and Brands ?
Contact
our media
experts!

Contact us

Publishers?
Contact
our monetization
experts!

Contact us

Agencies and Brands ?
Contact
our media
experts!

Contact us

Publishers?
Contact
our monetization
experts!

Contact us